WTF?

So I'm watching today's episode of The Daily Show and I'm skipping through most of the commercials - which is the thing I do. But I'm intrigued and actually watch the fact that there was an ad for GTA: San Andreas today. And here's the kicker - at the end it says "rated AO for Adults Only".

Yes, that's right, they put out a new ad touting the AO rating. I'm trying to tell myself that they bought the ad time months ago and just tweaked the spot so it could air - and that's probably true. But still . . . ballsy.